What is Content?
If you’ve ever heard someone speak on the topic of social media for business, it’s likely you’ve heard the phrase, ‘Content is King.’ Evvvvvvverybody is talking about how important content is. Content converts. Content marketing. Content manager. Content creation. Content calendar. Content Strategy.
But what exactly is content?
In general, content is information that is shared online about a business, product, or service. It includes photos, videos, blog posts, information like hours and location, website address, reviews, status updates, and more.
My definition of content as it relates to Dental Marketing, Pediatric Dental Marketing, and Orthodontic Practice Marketing is:
All of the information, good or bad, that is available online about your dental practice.
An important concept to grasp about online content is that it’s going to be there whether you like it or not. You might as well be involved with your content by having an online presence. Put your best face forward, and make sure that the information available about your practice is accurate and favorable.
By best face I mean your social media accounts. People are going to share information about your business online no matter what. Whether it’s positive, negative, or neutral, you want to have a grasp on where content is being shared, what is being said, and how to use content (whether from you, or a patient) to grow your online presence and your practice.
What makes content for orthodontic practices good or not-so-good? My Minty philosophy is that content should serve a purpose. Don’t just post for the sake of posting (I’m looking at you boomerang after boomerang after boomerang). Your content should either: Educate, entertain, engage (like a post with a CTA!), or enrich. And lucky for Minty Content dental practices, Minty Content does just that!
With a Minty Content subscription for Pediatric Dentists and Orthodontists, you’ll always have engaging content in the form of photos, videos, and captions at the ready. You won’t have to worry about constantly taking photos and coming up with captions on your own. The content will also serve the purpose of making your audience’s lives better by educating, entertaining, engaging, and enriching.
One of the most important things to remember when it comes to posting content on social media is that the more consistent you are, the better results you have. The amount of engagement, reach, and impressions, goes way up with everyday posting no matter how big or small your accounts are. That being said, coming up with good content is tough! With Minty Content, you’ll have a plethora of posts to choose from that can be integrated with the personal content you create.
